BUILD YOUR VOCABULARY THROUGH BLOGGING….You

BUILD YOUR VOCABULARY THROUGH BLOGGING….You know, until about a year ago I had never heard of the word “conflate.” Neither had my mother, who has a master’s degree in English and a frighteningly strong vocabulary. But since then it seems like I’ve seen it used about once a week.

What’s going on? Did it win a word-of-the-year contest or something?