SERENITY….I’ll confess to a certain amount of curiosity about whether the extensive blog marketing campaign for Serenity actually works (see here, here, and here for examples). However, what I’m really struck by is the fact that bloggers can apparently be bought so cheaply. I mean, a free movie ticket? That’s what, ten bucks? Sheesh.

On the other hand, as a single data point in support of the idea that the blog campaign is already working pretty well, there’s me. All the blogging about Serenity got me interested in Firefly, so last night I went out and spent forty bucks on the box set. That means the Joss Whedon empire is now $40 richer (minus production and distribution costs) and the movie hasn’t even come out yet.

Plus there’s the fact that I’m writing this post ? even without free tix. So props to the Serenity marketing team. Good job, guys.

(And what do I think of Firefly? So far it seems decent but not overwhelming. I really like the Kaylee character, though. Jewel Staite does a remarkable job of portraying a relentlessly cheerful person in a way that’s neither phony nor grating ? the usual fate of roles like that. But hell, they made her gain weight for the role? What’s up with that?)