Trademark Madness

TRADEMARK MADNESS….The BBC reports that a French company has failed to win trademark protection for the smell of fresh strawberries. But then there’s this:

According to the Associated Press news agency, the only scent to win EU trademark protection so far is the smell of freshly cut grass. The smell was registered by a Dutch perfume company that uses it to give tennis balls their aroma.

What’s next? Trademarking flourescent yellow? Trademarking the sphere? Trademarking fuzz?