Tootsie Rolls

TOOTSIE ROLLS….In the New York Times today, Charles Blow describes the caricatures of left and right we’ll soon be treated to in the upcoming presidential campaign:

The left will be reduced to fist-bumping blacks and intellectual elites with gun aversions and gay agendas. An amoral, tail-tucking lot that coddles criminals, raises taxes and has gone Chicken Little over global warming.

The right will be lambasted as ultra-conservative cretins who want to conflate the Constitution and the Bible, are pro-life before birth and pro-death after trial and blindly follow war-hungry fear-mongers who obsess over “terrorists” like a Tootsie Roll commercial.

“Obsess over terrorists like a Tootsie Roll commercial”? Huh? What hip new cultural reference am I missing here?

UPDATE: Thanks, commenters! Turns out this isn’t a hip new cultural reference, it’s a hip retro cultural reference — though I’m not so sure about the “hip” part. Anyway, it comes from a 70s Tootsie Roll jingle:

The world looks mighty good to me
Cause Tootsie Rolls are all I see!
Whatever it is I think I see
Becomes a Tootsie Roll to me!

Naturally, YouTube has the video. Glad we got that straightened out.