Like a lot of progressives writers, I had some good clean fun this morning with the hastily contrived and poorly executed “storm relief event” Mitt Romney put on in Ohio yesterday. But as Alec MacGillis noted in a tweet, it did the trick, gaining Romney positive front-page headlines in Ohio newspapers.

It kinda reminds me of that scene in the movie Wag the Dog, where during the filming of a fake war “news” segment, an actress is supposed to be fleeing violence with a kitten held tightly in her arms. No kitten was available, so the director shot the segment in front of a blue screen with the actress clutching a bag of Doritos; the kitten was inserted later. In the present case, Mitt’s “donated” relief goods purchased by the campaign from Wal-Mart were the bag of Doritos; the headlines were the kitten. And that’s probably all that matters.

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Ed Kilgore is a political columnist for New York and managing editor at the Democratic Strategist website. He was a contributing writer at the Washington Monthly from January 2012 until November 2015, and was the principal contributor to the Political Animal blog.