MARKETING ANSWER….Answer to yesterday’s marketing question: revenue went down. A lot of people bought the unlimited license just because they didn’t want the hassle of worrying about how many pages they were going to print, not because they actually thought they were going to print more than 200,000 pages per month. For many large customers, this was worth paying an extra $5,000.

The million-page-per-month license didn’t provide this advantage, so nobody bought it. They just bought a 200,000-page license instead. In the previous year, the company had sold several hundred unlimited licenses, but this year, after the change, they sold less than a hundred of the million-page licenses, while sales of 200K licenses went up. The revenue loss was substantial.