STADIUM SEATING….The LA Times has a story today about the tweaking and market testing of The 40 Year-Old Virgin, which includes this unexpected observation from director Judd Apatow:
Thanks to the small tweaks, the movie was playing better than ever, even in a stadium-seating multiplex, which Apatow is convinced hurts comedies because he believes laughter doesn’t easily reverberate and spread in a steeply pitched auditorium.
Tough. Apatow is going to have pry my local stadium seating theater from my cold dead hands. It’s the best invention in moviegoing since popcorn.