Brooks Brothers will now be selling college apparel. The venerable 193-year old retail store announced this week that, starting in August, it will sell sweaters, dress and polo shirts, and ties with college logos. According to an article by Scott Soshnick at Bloomberg News:

The men of Harvard and Princeton universities can soon buy their school apparel at Brooks Brothers, which for the first time in its almost 200-year history has agreed to a line of licensed college merchandise.

The merchandise line is a vehicle for Brooks Brothers to reach fans of college sports who, according to IMG, earn more money than followers of any professional sport, including the National Football League.

Not all colleges, however. Brooks brothers clothing will only be offered with the logos of 15 American institutions of higher learning: Boston College; the U.S. Naval Academy, Auburn, Cornell, Georgetown, Harvard, New York, Ohio State, Princeton, Stanford, and Vanderbilt Universities; and the Universities of Alabama, Georgia, Notre Dame and Virginia.

What, no Oberlin?

Daniel Luzer

Daniel Luzer is the news editor at Governing Magazine and former web editor of the Washington Monthly. Find him on Twitter: @Daniel_Luzer