Rebranding Grumpy Old White Men

In all the talk about the recent College Republican National Committee study of the GOP’s problems with young voters, this passage got a lot of attention:

In the focus group research conducted in January of 2013, the young “winnable” Obama voters [the target of the whole study] were asked to say what words came to mind when they heard “Republican Party.” The responses were brutal: close-minded, racist, rigid, old-fashioned.

So you’d think conservatives would have found a way to avoid supplying, in just a few days, the material for this new Emily’s List ad (via Digby):

As the Emily’s List tag-line suggests, the problem is probably that this is what they actually believe, and that can’t be rebranded.

Ed Kilgore

Ed Kilgore, a Monthly contributing editor, is a columnist for the Daily Intelligencer, New York magazine’s politics blog, and the managing editor for the Democratic Strategist.