SNEAKY PREVIEWING….Apparently some of the stars of Chicago are upset over Miramax’s marketing of the movie. The dust-up, which involves “sneak previews” of the movie, seems to be just another example of the tedious financial chicanery common in Hollywood, but this sentence in the LA Times caught my eye:
Miramax, however, caused a storm in Hollywood by sneaking “Chicago” for two successive weekends and by running the sneaks for the last three nights, rather than limiting them to the usual one. Also, “Chicago” already had opened in some of the cities where it was “previewed.”
It hardly seems like a “sneak preview” if the movie has already opened, does it now? Perhaps we need a whole new word for this kind of thing.