“The fact that life isn’t fair doesn’t mean we have to be unfair to each other,” Fuller argues. Now that racism and sexism are on the run, he believes, rankism–“the mother of all -isms”–should be the next to go. Fuller believes that all the other “-isms” are but subspecies of rankism, which must first be called out wherever and whenever it appears, and then negotiated out of all of our social institutions. What the world needs, he argues, is a Nobody Revolution, a Dignitarian Revolution, leading to a redistribution of rank as a first step toward global economic justice. (Who Fuller thinks should foment this revolution–graduate teaching assistants? The Roman Catholic laity?–is not entirely clear.)

Fuller admits that Somebodies and Nobodies is a personal book, neither scholarly nor academic. And though “rankism” sounds hopelessly P.C.–the kind of problem we didn’t know we had until some well-meaning Barnard peer counselor thought it up–it’s hard to disagree that abusing one’s authority is a bad thing. But while Fuller acknowledges that “rank” is essential for humans working in hierarchies, and that striving for more rank brings one recognition and power–things that most people enjoy–his distinctions between rank and rankism are hard to follow. In practice, it is apparently all right for physics professors to return, unread, manuscripts from hopeful but unlettered supplicants who claim to refute Einstein, since otherwise the professors would not have time to read each other’s manuscripts. On the other hand, he says, it is never all right to bark at waitstaff for any real or imagined transgressions.

Fuller believes that rankism is ubiquitous and eternal, but that’s not necessarily true. In the business world, for instance, hierarchy–which Fuller tags as the progenitor of rankism–is slowly becoming yesterday’s mode of organizing human activity. Market-based and decentralized, network-based activities are becoming widely adopted as more-viable alternatives. Rankism may turn out to be yesterday’s problem; as more young Americans become entrepreneurs, smaller and flatter organizations will reduce the range of rankism. (Certainly rankism is, to some degree, a peculiarly Western institution: A Zen master might well worry about a student’s inner state if the student became preoccupied by rank, either high or low.)

Since the problems described in Somebodies and Nobodies are anecdotal–albeit universal–it’s hard to evaluate Fuller’s argument that the Somebodies will benefit by eliminating rankism when dealing with Nobodies. And, of course, it is the Somebodies who must change their behavior. Nevertheless, the case can be made. For his book Good to Great, James Collins sifted through the 1435 firms that have ever been in the Fortune 500. He found only 11 firms that demonstrated periods of exceptional performance; that is, generated cumulative stock returns that beat the general stock market by an average of seven times in 15 years. Notably, all 11 had CEOs who were promoted from within, intensely focused on success, and–most interestingly–humble. “Humble” is Collins’s word, and by it he means a CEO who would listen to anyone, anytime, who might have something to offer to the CEO’s quest for success. In other words, these CEOs eliminated every trace of rankism from their work lives–and they, and their companies, won big.

Robert Fuller’s book paints a compelling portrait of an unhappy world, but fails at leading us to a better one. Somebodies and Nobodies boasts no fewer than 30 prepublication endorsements. Twenty-seven of the endorsers are identified by their institutional connections or the books they’ve published.