The Willie Loman Demographic

THE WILLIE LOMAN DEMOGRAPHIC….I suppose this campaign poster for John McCain is mockable on a lot of different levels, but if you want to know what it reminds me of (and you do, don’t you?), it’s those Successories™ themed motivational posters that have been such an object of sport over the past couple of decades. You know the ones: “Excellence,” “Determination,” “Leadership,” etc. etc. Right? And while the lazy bastards at probably won’t come up with their own jeering take on McCain’s poster, that doesn’t mean you can’t. Just go here and create your own.

Still, let’s face it: as my wife keeps reminding me, there’s a demographic that loves this stuff. Just like there’s a demographic that doesn’t appreciate sarcastic young whippersnappers and sympathizes with McCain’s difficulty in learning how to use the internet. The problem is that it’s a fairly small demographic and they’re all going to vote for McCain already. Everyone else just snickers at this stuff.

Support Nonprofit Journalism

If you enjoyed this article, consider making a donation to help us produce more like it. The Washington Monthly was founded in 1969 to tell the stories of how government really works—and how to make it work better. Fifty years later, the need for incisive analysis and new, progressive policy ideas is clearer than ever. As a nonprofit, we rely on support from readers like you.

Yes, I’ll make a donation