AN INNER CIRCLE OF LOBBYISTS…. T.A. Frank noted earlier that he doesn’t care much for the new Obama campaign ads released this morning — I believe “dreadful” was the word he used.

A third ad of the day is out, and while it’s not funny like T.A. hoped, it is harder hitting.

For those of you who can’t watch clips from your work computers, the ad shows John McCain giving a speech last week, saying, “It’s over. It’s over for the special interests.” A voice-over tells the viewer, “Wait a second. John McCain’s chief adviser lobbies for oil companies even from Russia and China. His campaign manager lobbies for corporations outsourcing American jobs. The campaign chairman he picked last year — a bank lobbyist. If seven of McCain’s top advisers are lobbyists, who do you think will run his White House? John McCain. We just can’t afford more of the same.”

Now, my initial take on this was only lukewarm. I like the edge, and I think the campaign is right to go on the offensive, but I’m not convinced that an ad about lobbyists is the best way to go, when there are other, more salient, issues to tackle.

But it also occurred to me that the Obama campaign wants to capitalize on the McCain campaign’s new found interest in “change.” Starting with the Republican convention, McCain & Co. has been talking, practically non-stop, about “reform,” “change,” and “taking on the system.” It’s absurd given the source, but that’s the pitch.

The new Obama campaign is intended to respond to these claims directly. All of that talk about changing the system? McCain has surrounded himself with high-priced DC lobbyists who are calling all the shots. In this context, the ad helps debunk arguably the McCain campaign’s number one post-convention argument.

What’d you think of it?

Steve Benen

Follow Steve on Twitter @stevebenen. Steve Benen is a producer at MSNBC's The Rachel Maddow Show. He was the principal contributor to the Washington Monthly's Political Animal blog from August 2008 until January 2012.