A PEEK BEHIND THE CURTAIN…. Dan Shelley was the news director of a radio station in Wisconsin, featuring a few popular right-wing talk-show hosts, who generated large audiences by doing what right-wing talk-show hosts do. Shelley, in a fascinating piece for Milwaukee Magazine, reflected on his work and how far-right blowhards “work to get us angry.” It’s a fascinating peek behind the curtain. (via Digby)
[W]hile talk show audiences aren’t being led like lemmings to a certain conclusion, they can be carefully prodded into agreement with the Republican views of the day.
Conservative talk show hosts would receive daily talking points e-mails from the Bush White House, the Republican National Committee and, during election years, GOP campaign operations. They’re not called talking points, but that’s what they are. I know, because I received them, too. During my time at WTMJ, Charlie would generally mine the e-mails, then couch the daily message in his own words. Midday talker Jeff Wagner would be more likely to rely on them verbatim. But neither used them in their entirety, or every single day.
Charlie and Jeff would also check what other conservative talk show hosts around the country were saying. Rush Limbaugh’s Web site was checked at least once daily. Atlanta-based nationally syndicated talker Neal Boortz was another popular choice. Select conservative blogs were also perused.
A smart talk show host will, from time to time, disagree publicly with a Republican president, the Republican Party, or some conservative doctrine. (President Bush’s disastrous choice of Harriet Miers for the Supreme Court was one such example.) But these disagreements are strategically chosen to prove the host is an independent thinker, without appreciably harming the president or party. This is not to suggest that hosts don’t genuinely disagree with the conservative line at times. They do, more often than you might think. But they usually keep it to themselves.
As the saying goes, read the whole thing.