Shocker: In a Poor Economy, Luxury Seats at Football Games Don’t Sell

Inside Higher Ed>:

A luxury suite for the big football game on campus just is not the status symbol it used to be, and a number of college athletics programs are paying the price for their donors’ belt tightening.

The University of Minnesota at Twin Cities, for example, debuted its new, $300 million TCF Bank Stadium Sept. 12 against the Air Force Academy, after spending three decades off campus at the multi-use Hubert H. Humphrey Metrodome. Though Minnesota has sold virtually all of its outdoor seats – from general admission areas to more expensive box and club seats – it has yet to meet benchmarks for season sales of its premium suites and indoor club seats. An entire suite costs $40,500 and an individual club seat costs $2,250, respectively.

It wasn’t all the economy, though—the new stadium is also dry. I guess a $2,250 seat at a football game doesn’t make sense unless you can drink yourself into believing it was a good purchase.

Washington Monthly - Donate today and your gift will be doubled!

Support Nonprofit Journalism

If you enjoyed this article, consider making a donation to help us produce more like it. The Washington Monthly was founded in 1969 to tell the stories of how government really works—and how to make it work better. Fifty years later, the need for incisive analysis and new, progressive policy ideas is clearer than ever. As a nonprofit, we rely on support from readers like you.

Yes, I’ll make a donation

Jesse Singal

Jesse Singal is a former opinion writer for The Boston Globe and former web editor of the Washington Monthly. He is currently a master's student at Princeton's Woodrow Wilson School of Public and International Policy. Follow him on Twitter at @jessesingal.