For-profit higher education company Corinthian Colleges Inc. has created a national advertising campaign apparently designed to convince Americans that the Department of Education’s new rules for proprietary colleges will hurt working Americans.
The campaign, called My Career Counts, states that 100,000 Americans would lose their jobs if the Department enacts the rules that will limit the debt students at for-profit colleges can accrue. “Call your Member of Congress today and say: ‘Put the brakes on this bad rule,’” the advertisement urges.
Daniel de Vise at the Washington Post says that the Corinthian campaign also includes print advertisements in the Atlanta Journal-Constitution, Chicago Tribune, Contra Costa Times, Dallas Morning News, Los Angeles Times, Miami Herald, New Jersey Star-Ledger, New York Times, San Francisco Chronicle, San Jose Mercury News, Seattle Times and the Washington Post.
Bill Tucker at Education Sector writes that the company’s effort,
…which purports to defend students but instead seeks to instill fear, uncertainty, and doubt about the regulations, is a classic example of manufactured evidence and astroturf industry lobbying. The worst part is the blatant attempt to position Corinthian as the defender of low-income and minority students, the same students saddled with debt.