THE ANNUAL PLEDGE DRIVE CONTINUES…. Believe me, I wouldn’t keep pushing this if it weren’t important.

This is Day Four of the Monthly‘s annual fundraising drive. Our most sincere thanks to those of you who’ve already contributed, and for those who haven’t, here’s a reminder that your tax-deductible donation can make a big difference.

If you’re a regular, you know that the Washington Monthly offers the kind of cutting-edge reporting and analysis the country needs now more than ever, breaking big stories well ahead of major mainstream outlets.

But to keep us going strong, we need a little help. Your donation will not only help the magazine, but also help support this blog.

Also, this year, the publishers are adding a little additional incentive.

So give generously — $25, $50, $100 — and if you donate $150 or more, we’ll send you a hardcover copy of Monthly founder Charles Peters’ latest book, Lyndon B. Johnson, individually signed by the author. It’s the latest in “The American Presidents” series. The New Yorker says it is “illuminating” and “a resonant portrait of a man of prodigious political abilities, who was driven, but ultimately undone, by his temperamental flaws.”

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Follow Steve on Twitter @stevebenen. Steve Benen is a producer at MSNBC's The Rachel Maddow Show. He was the principal contributor to the Washington Monthly's Political Animal blog from August 2008 until January 2012.