I know it’s become customary to call the sinister new no-contributions-limits, no-spending-limits “independent” entities enabled by Citizens United “Super-PACs,” and they are indeed a really big deal in contemporary politics. But sometimes the “Super” label seems excessive, viz. the Red, White and Blue Fund, a group that’s running ads in Iowa promoting the candidacy of Rick Santorum.

Somehow, the idea of a Santorum Super-PAC seems a bit, well, hubristic. Maybe we should call it a Mini-Jumbo-PAC, or a Valu-Menu-PAC, and let it go at that.

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Ed Kilgore is a political columnist for New York and managing editor at the Democratic Strategist website. He was a contributing writer at the Washington Monthly from January 2012 until November 2015, and was the principal contributor to the Political Animal blog.