One Massachusetts community college is apparently really eager to make sure people know about its strategic plan, the college’s strategy for future improvement.

And so, not content with traditional marketing, say newspaper op eds, North Essex Community College has produced a jingle, of sorts:

YouTube video

“Come together with one loud voice, we’re gooooooona make a change!”

Good luck with that. While the college brags that it used a special process called “Appreciative Inquiry” when formulating its strategic plan, it’s not really clear why the process is so great. Appreciative Inquiry apparently “involves systematic discovery of what gives ‘life’ to a living system when it is most alive, most effective, and most constructively capable in economic, ecological, and human terms.”

Yes, what gives a community college “life, when it is most alive”? When was NECC most alive?

What all those loud voices at NECC were saying remains a mystery.

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Daniel Luzer is the news editor at Governing Magazine and former web editor of the Washington Monthly. Find him on Twitter: @Daniel_Luzer