The growing ad boycott of Rush Limbaugh’s show by former (or occasional) sponsors, fed by rather massive social media pressure, is now becoming nearly as big a phenomenon as anything the old windbag himself says. According to Think Progress’ running count, 34 companies have now yanked or foresworn ads on the show. No one seems to know how many sponsors Rush has left (LifeLock and Lear Capital have announced they are sticking with the show), but the names on the “no go” list include some pretty big corporate titans, including Sears, AOL, Capitol One, JC Penney, and Netflix.

The right-wing blogosphere has been pretty quiet about this exodus, even as it continues to play the so’s-your-old-man game of trying (in vain) to find some lefty equivalent of Limbaugh.

As I’ve said all along, it’s good grim fun to watch a smug, self-righteous, inveterate bully get bullied for a change. If there is a Purgatory, we all may spend a few extra days paying for this schadenfreude, but at the moment it seems worth it.

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Ed Kilgore is a political columnist for New York and managing editor at the Democratic Strategist website. He was a contributing writer at the Washington Monthly from January 2012 until November 2015, and was the principal contributor to the Political Animal blog.