For Those Who Just Can’t Wait

Emulating a 2008 Obama campaign gimmick (which relied on the much simpler and less invasive text message), Team Romey’s announced a new smartphone app that will enable its lucky owner to become among the very first to read the exciting names of “Rob Portman” or “Tim Pawlenty” as the next vice president of the United States once the decision is released at some point in the next few weeks.

In return, the Romney campaign will get to go on a data harvesting expedition, according to The Hill‘s Justin Sink:

[D]epending on how the Romney app works, it could provide even more demographic information to the Romney campaign. Upon instillation, the application asks permission to access data about where a user is located, and urges supporters to log in using social networks like Twitter. That could allow the campaign large-scale data harvesting, an invaluable tool for campaign staff looking to tailor advertising and fundraising efforts.

But for Romney supporters, giving up some privacy is a small price to pay for the joy of that first, intense injection of pure vanilla goodness when the ticket that will take back America for its rightful owners becomes complete.

Support Nonprofit Journalism

If you enjoyed this article, consider making a donation to help us produce more like it. The Washington Monthly was founded in 1969 to tell the stories of how government really works—and how to make it work better. Fifty years later, the need for incisive analysis and new, progressive policy ideas is clearer than ever. As a nonprofit, we rely on support from readers like you.

Yes, I’ll make a donation

Ed Kilgore

Ed Kilgore is a political columnist for New York and managing editor at the Democratic Strategist website. He was a contributing writer at the Washington Monthly from January 2012 until November 2015, and was the principal contributor to the Political Animal blog.