I can’t make this stuff up.

According to an article in the South Bend Tribune:

The Cloudbreak Group, which has developed New York Yankees fragrances, is working with Steiner Collectibles to develop a line of fragrances for Notre Dame, according to Michael Low, the university’s director of licensing.

ND Gold Eau De Toilette, designed for men, and Lady Irish Eau De Parfum will be available this fall, Low said, adding that 3.4-ounce bottles are expected to retail for $62. He said other fragranced products include women’s shower gel and body lotion, men’s hair and body wash, aftershave balm, hand sanitizer and lip balm.

That’s right, Notre Dame cologne.


Other colleges also have their own fragrances, apparently. The article notes that a company called Masik Collegiate Fragrances, “sells the ‘signature scents’ of 11 universities”: the University of North Carolina, Penn State University, Louisiana State University (LSU), the University of Florida, the University of Tennessee, the University of Alabama, Auburn University, the University of Georgia, Florida State University, and University of Oklahoma. It also makes a fragrance line for Japan’s Waseda University.

Curiously, the American colleges with their own fragrances all seem to be big football schools. While Masik aimes to “use scents that would cause people to reminisce about campus flowers, trees and school colors,” it would seem more appropriate to create scents that cause people to reminisce about football games. So, you know, fresh sweat and spilled beer.

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Daniel Luzer is the news editor at Governing Magazine and former web editor of the Washington Monthly. Find him on Twitter: @Daniel_Luzer