Hillary Clinton launched her campaign for president today.

YouTube video

I have to say that I think she’s made some good choices. This is exactly the right message to send.

“I’m hitting the road to earn your vote. Americans need a champion and I want to be your champion. It’s your time.”

It reminds me that during the 2008 primaries when Barack Obama appropriated the “Yes We Can” mantra from the United Farm Workers, you would occasionally hear people at Clinton rallies chanting “Yes She Can.” It was a subtly different message, but one that missed the whole zeitgeist of the moment.

Hitting the road to earn votes and recognizing that, for the voters, “It’s your time” indicates that her campaign is more prepared this time. That was elaborated on by Clinton’s campaign manager Robby Mook yesterday when he said, “This campaign is not about Hillary Clinton and not about us – it’s about the everyday Americans who are trying to build a better life for themselves and their families.”

Apparently Clinton will also play to her strengths by opening her campaign with smaller more intimate gatherings. She has plenty of time to build towards big campaign rallies and her challenge right now is more about building her reputation as someone who is authentically engaged. So that’s another smart move.

We’ve got a long haul ahead. But I’d say that so far…so good.

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