If a Tree Falls in the Forest and It’s Hidden from Google?

I built my first website from scratch last month on WordPress. The site is called fiduciarystandard.info. I thought it was pretty nifty. It features an entertaining Big Short-like video that seeks to explain the importance of the fiduciary standard. It looks great on an iPhone. I hope you have a look.

Despite/because of the site’s wonderfulness, I couldn’t figure out why traffic has been poor. It turns out that I had somehow made a rookie mistake. By default, the thing was shielded from search engines. Anyway, please check it out. And please tweet it. Facebook it. Instagram it. Whatever. The more outside links refer to it, the faster that Google and its peers will notice its existence.

[Cross-posted at The Reality-Based Community]

Harold Pollack

Harold Pollack is the Helen Ross Professor at the School of Social Service Administration at the University of Chicago.