Over at The Corner, Jim Geraghty frames things just right:
The pivotal question about Donald Trumpās speech is, do the viewers at home listen to his description of the countryās problems ā lawlessness, a growing terrorism threat on our own soil, illegal immigration, a fear that their job could be outsourced overseas ā and say, āYes, finally, this man gets itā? Or does Trumpās style get in the way of his powerful message?
Trumpās message is powerful, and he delivered it in a powerful way at his convention. These themes carried the day in the Republican primaries, which is worth noting especially because Trumpās solutions so often violate Republican orthodoxy. Just for todayās example, Daniel Pipes quit the Republican Party after watching Trumpās speech. Pipesās rationale is about half based on substance and half based on Trumpās character and style. But, opposition from people like Pipes didnāt stop Trump from securing the nomination, nor did it prevent him from winning a record number of votes.
It matters that Trump now leads a fractious party, much of which simply does not have his back, and some of which will work actively to defeat him. It matters that the countryās media and intelligentsia, including most traditionally conservative media outlets, will wind up endorsing Hillary Clinton. It matters that Trump is undisciplined and inexperienced as a politician. It matters that Trump will be badly outspent.
But, in the end, the pivotal question is going to be how much his themes resonate with the American public. Trumpās wealth, celebrity and dubious claims of his dealmaking ability are components of his appeal, but he would not have gotten this far if people were not very upset about immigration and terrorism and job losses and wage stagnation.
And, yes, itās true that violent crime is at a historically low level and that unemployment is down sharply and that Trump doesnāt have plausible or even articulated solutions to how to deal with any of the problems he describes. These are important factors that will diminish both the appeal of his candidacy and the resonance of his issues.
But, if he has any chance to win it wonāt be because he suddenly becomes a better campaigner. It will be because Clinton doesnāt convince people that sheāll address their concerns with new solutions and policies.
In other words, itās important to disqualify Trump in the minds of the public, and this really shouldnāt be that hard to do because almost every national oar will be rowing in that same direction. But, if thereās a still a risk of a Trump presidency, itās if the response to Trump is to dismiss the validity or importance of the themes he raised in his speech last night. You canāt fact-check them away. Their appeal is only loosely connected to any factual basis, so the rebuttal to them must meet people on a more subconscious, visceral and emotional level.
No one should assume that light is equal to darkness, or that reason can prevail against fear.
Some people will be observers and critics. Others will go get their oars. But the Clinton campaign needs to understand where the boat should be headed. And theyāll need plenty of life-vests, because the water is choppy ahead.


