Newspaper industry consultant John Morton, who heads Morton Research Inc., said he thinks many newspapers want to wean readers off free online content and transform their Web sites into paid-only publications.
Free editions of newspapers on the Web are “quickly falling out of favor,” he said. “I think you will see newspapers selling electronic subscriptions or print subscriptions, or a combination of both, which is what the Wall Street Journal does, and has been very successful at.”
For all the big talk in the blogosphere, if this happened it would pretty much spell the end of political blogging. Without a copious supply of online newspapers and magazines providing the raw material, there are very few bloggers who would have anything left to say.