CBS NEWS VANUATU?….The New York Times asked four people what they’d do to improve the ratings of the CBS Evening News. Here’s what Mark Burnett, the producer of Survivor, said:
Of all the people you’re likely to speak to, I’m the most likely to get it right ? because I have my finger on the pulse of a lot of young people.
At least he’s not shy. On the other hand, I really don’t think a new set is going to get the job done, Mark.
(In fairness, his remarks about correspondents taking a more honest, conversational tone was a good one. But standing outside the White House every day until they let you in ? with the cameras rolling ? wasn’t. So I guess he’s one for three.)