Trademark Madness

TRADEMARK MADNESS….The BBC reports that a French company has failed to win trademark protection for the smell of fresh strawberries. But then there’s this:

According to the Associated Press news agency, the only scent to win EU trademark protection so far is the smell of freshly cut grass. The smell was registered by a Dutch perfume company that uses it to give tennis balls their aroma.

What’s next? Trademarking flourescent yellow? Trademarking the sphere? Trademarking fuzz?

Washington Monthly - Donate today and your gift will be doubled!

Support Nonprofit Journalism

If you enjoyed this article, consider making a donation to help us produce more like it. The Washington Monthly was founded in 1969 to tell the stories of how government really works—and how to make it work better. Fifty years later, the need for incisive analysis and new, progressive policy ideas is clearer than ever. As a nonprofit, we rely on support from readers like you.

Yes, I’ll make a donation