ATTENTION WAL-MART SHOPPERS….According to Ryan Sager, frequent Wal-Mart shoppers are “largely Southern, rural, lower-middle-class, female, socially conservative ? not big fans of tax cuts, but huge fans of government programs.” What’s more, these shoppers make up about a fifth of the total U.S. population.

You may wonder why you should care, but apparently pollster John Zogby thinks this demographic is the next NASCAR Dad or Soccer Mom. And there’s this:

Zogby finds that while 85 percent of frequent Wal-Mart shoppers voted for President Bush’s reelection in 2004 (and 88 percent of people who never shop there voted for Sen. John Kerry), Wal-Mart voters have turned on the president dramatically. In a poll taken earlier this month, they gave Bush a 35 percent approval rating ? compared to a 45 percent positive rating from born-again Christians, 49 percent from NASCAR fans, and 54 percent from self-identified conservatives.

Most worrying for the GOP: Fifty-one percent of Wal-Mart voters agreed with the statement that it’s “time for the Democrats to take over and run” Congress ? as opposed to just 31 percent who think “Republicans deserve to retain control.”

Admit it: this is kind of interesting. I don’t quite know what to make of it, but it’s still interesting. Maybe Kansas is finally coming to its senses?

Via Steve Benen.

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