Giuliani’s playbook

GIULIANI’S PLAYBOOK…. Somebody’s getting fired.

It’s clearly laid out in 140 pages of printed text, handwriting and spreadsheets: The top-secret plan for Rudy Giuliani’s bid for the White House.

The remarkably detailed dossier sets out the budgets, schedules and fund-raising plans that will underpin the former New York mayor’s presidential campaign – as well as his aides’ worries that personal and political baggage could scuttle his run.

At the center of his efforts: a massive fund-raising push to bring in at least $100 million this year, with a scramble for at least $25 million in the next three months alone.

The loss of the battle plan is a remarkable breach in the high-stakes game of presidential politics and a potentially disastrous blunder for Giuliani in the early stages of his campaign.

That’s probably a little overstated, but it’s certainly not good to have such a sensitive internal document — basically the entire early campaign strategy laid out over 140 pages — leaked to a reporter. It’s hardly the kind of move that tells the political world, “We’re ready to run the White House.”

Frankly, as a substantive matter, there’s nothing jaw-dropping in the report. Apparently, Team Giuliani hopes to pry away some McCain donors and is all-too-aware of their candidate’s flaws (divorces and extra-marital affairs, the connection to Bernie Kerik, his left-leaning positions on social issues). This shouldn’t come as too big a surprise to anyone.

Still, as James Joyner noted, “[I]f your chief selling point is executive competence, such stumbles aren’t good.”

As for how the New York Daily News obtained the Giuliani playbook, the document was leaked by “a source sympathetic to one of Giuliani’s rivals for the White House.”

The backstabbing between these guys is likely to get pretty serious, isn’t it?

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