PAPERWORK….I don’t have any reason for posting this picture, but for some reason I’ve been entranced with this ad ever since I first saw it, so here it is. It’s from an October 1958 copy of Newsweek, and the ad copy reads:

This “magic scoreboard” makes it possible for the Hilton Reservation Offices listed below to give you, while you are still on the phone, complete reservation information at any of the 33 Hilton Hotels around the world. You will receive an immediate verbal reply on your reservation request, and a written confirmation will be mailed the same day.

There you have it: state of the art customer service circa 1958. Whether we’ve actually progressed since then is probably a matter of opinion.