Change the economy or change the subject

CHANGE THE ECONOMY OR CHANGE THE SUBJECT…. It really was quite foolish for top McCain campaign aides to admit, out loud, to reporters, that they would go out of their way to drive public attention away from the economy. Putting aside whether it’s a good strategy or not, there’s no upside to advertising such a plan in advance.

And with that in mind, it’s hardly a surprise the Obama campaign is taking advantage of the McCain campaign’s bizarre strategy. An ad released this morning keeps the eyes on the prize: “He’s out of ideas. Out of touch. And running out of time. But with no plan to lift our economy up, John McCain wants to tear Barack Obama down, with smears that have been proven false. Why? McCain’s own campaign admits that if the election is about the economy, he’s going to lose. But as Americans lose their jobs, homes and savings, it’s time for a President who’ll change the economy. Not change the subject.”

At various points in the campaign, I’ve found the Obama campaign’s ads hit or miss. I guess they were saving their sharpest messages for the homestretch?

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Steve Benen

Steve Benen is a producer at MSNBC's The Rachel Maddow Show. He was the principal contributor to the Washington Monthly's Political Animal blog from August 2008 until January 2012.