‘Yet’

‘YET’…. In response to the Obama campaign’s half-hour special tonight, the McCain campaign unveiled a new ad today, with an odd closing line.

Most of the 30-second spot is predictable: Obama lacks experience and wants to raise taxes. Nothing new here. But the last line of the voice-over tells the viewer, “The fact is Barack Obama’s not ready … yet.” The “yet” comes after a dramatic pause, presumably for emphasis.

It’s a curious message. Over the summer, when McCain was emphasizing the “celebrity” nonsense, most of his ads insisted that Obama is “not ready to lead.” There was no “yet.”

So, I guess the new argument is that Obama will be ready at some point in the near future? That’s the new attack? I feel like I’m missing something here.

Jason Zengerle argued:

McCain seems to be acknowledging voters’ warm feelings toward Obama and even sort of agreeing with them, with the crucial caveat that he thinks Obama still needs some seasoning. Maybe McCain’s final hail mary is to pledge to serve one term … and then to pledge his support to Obama in 2012.

Washington Monthly - Donate today and your gift will be doubled!

Support Nonprofit Journalism

If you enjoyed this article, consider making a donation to help us produce more like it. The Washington Monthly was founded in 1969 to tell the stories of how government really works—and how to make it work better. Fifty years later, the need for incisive analysis and new, progressive policy ideas is clearer than ever. As a nonprofit, we rely on support from readers like you.

Yes, I’ll make a donation

Steve Benen

Steve Benen is a producer at MSNBC's The Rachel Maddow Show. He was the principal contributor to the Washington Monthly's Political Animal blog from August 2008 until January 2012.