Whatever happened to that GOP rebranding effort?

WHATEVER HAPPENED TO THAT GOP REBRANDING EFFORT?…. Seeing Jeb Bush pop up earlier reminds me, wasn’t he one of the leaders of some Republican rebranding effort? Indeed, weren’t there a variety of GOP factions with grand ideas about rebranding the entire party?

Whatever happened to that?

In the spring, this was a pretty big deal in Republican circles. The National Council for a New America, in particular, enjoyed the support of leading GOP voices — Cantor, Romney, McCain, Bush, Gingrich, Palin, Jindal, and Barbour — and even managed to organize an outside-the-Beltway event, which just happened to be inside the Beltway.

But since then, nothing. Nothing in the news, and nothing on the NCNA’s website. Future events haven’t been scheduled, and I can’t find anyone in a position of power or authority talking about Republican rebranding at all anymore.

It’s possible these talks have been redirected to behind-the-scenes strategizing, but it seems more likely GOP leaders just gave up on the whole superficial endeavor. It’s just as well. I’m not a marketing expert, but I’m under the impression that rebranding efforts generally involve offering something new and fresh. Republicans had a debate amongst themselves over whether Reagan should be the template for GOP rebranding.

It was a big hint that the party is not yet in a “change” frame of mind.

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Steve Benen

Steve Benen is a producer at MSNBC's The Rachel Maddow Show. He was the principal contributor to the Washington Monthly's Political Animal blog from August 2008 until January 2012.