‘IT’S TIME’…. Organizing for America, the outgrowth of the Obama presidential campaign, has been doing a lot of grassroots work in support of health care reform lately, but the group, which is now an adjunct to the DNC, is also hitting the airwaves.

In what I believe is the OFA’s first television ad, “It’s Time” will run on cable over the next two weeks — the time period between now and the August recess — as well as local stations in Arkansas, Florida, Indiana, Louisiana, Maine, Nebraska, North Dakota, Ohio, and Washington, D.C., calling on policymakers to support reform.

I’m going to go out on a limb and guess that these states were not chosen at random. The ad might as well begin, “Dear Sens. Lincoln, Martinez, Bayh, Landrieu, Nelson, Snowe, Collins, Conrad, and Voinovich….”

The ad is obviously going with an emotional pitch, highlighting the plight of five regular Americans, each of whom were among hundreds of thousands of people who shared their stories with OFA. There’s a mom whose four year old son has cerebral palsy and epilepsy. She has insurance, but the co-pays, durable medical expenses and other out-of-pocket costs are just brutal for her family’s finances. There’s the healthy young woman whose employer doesn’t offer insurance, so she bought her own. When she was diagnosed with low blood pressure, her monthly premium jumped more than 50 percent, forcing her to move in with friends when she had to decide between insurance and rent.

Each of the people featured in the ad insist that “it’s time” to finally reform the system. They’re right, and it’s good to see that the OFA has the resources to put an ad like this on the air.

For those who can’t watch video clips from your office computers, I’m putting the script after the jump.

Woman 1: My son has cerebral palsy and epilepsy. He’s four.

Man 1: When I lost my job, I lost my health insurance too.

Woman 2: My health insurance wouldn’t fully cover me when I got sick.

Man 2: My father in-law walks with a limp because he didn’t have health care.

Woman 3: My husband’s job covered us, until he was laid off.

Man 1: It’s time.

Woman 2: It’s time.

Man 2: It’s time.

Woman 1: It’s time for health care reform.

VO: The Democratic National Committee is responsible for the content of this advertising.

CHYRON: It’s time for health care reform. Join the fight: healthcare.barackobama.com

[State Version]: CHYRON: It’s time for health care reform. Call your Senators: (202) 224-3121

CHYRON: Paid for by the Democratic National Committee. Democrats.org. Not authorized by any candidate of candidate’s committee. The DNC is responsible for the content of this advertising.

Steve Benen

Follow Steve on Twitter @stevebenen. Steve Benen is a producer at MSNBC's The Rachel Maddow Show. He was the principal contributor to the Washington Monthly's Political Animal blog from August 2008 until January 2012.