LOOK WHO’S MR. BILINGUAL…. Newt Gingrich apparently assumes Latino communities have very short memories.

The former speaker of the house, and all-around conservative idea-smith, has launched a news website for Hispanic Americans, the rapidly growing segment of swing voters. It’s called The Americano, and it is the bilingual brainchild of Sylvia Garcia, a longtime employee of Gingrich Communications, the former speaker’s consulting business. […]

And so, conservative-minded Hispanics will find an opinion piece about how voter identification efforts are damaging the GOP brand among Latinos, a “History of U.S. Elections as Seen By Hispanics,” and a piece about how the embattled non-profit ACORN was caught in a sting that involved a false claim about 14 El Salvadoran prostitutes.

The new website, which will seek to make a profit from advertising, comes at a time when Republican strategists, and conservative activists, are expressing clear concern over Republican popularity among the Latino electorate, a swing vote in recent presidential contests.

And why are Republican strategists and conservative activists concerned about the party’s popularity among the Latino electorate? It might have something to do with Newt Gingrich.

It was, after all, the former House Speaker who, in giving a speech to a Republican group in 2007, described bilingual education as teaching “the language of living in a ghetto.” He’s also mocked the idea of printing government documents in anything but English, and promoted English-only measures.

In 1995, Gingrich said bilingualism poses “long-term dangers to the fabric of our nation” and that “allowing bilingualism to continue to grow is very dangerous.”

And earlier this year, it was Gingrich who blasted Supreme Court Justice Sonia Sotomayor as a “racist,” who should be “forced to withdraw” from consideration for the high court. He added that Sotomayor had to be rejected “if Civil War, suffrage, and Civil Rights are to mean anything.”

But now that Republicans are worried about losing the Latino vote for the indefinite future, Gingrich is going to help bring the GOP message to the Latino community? Good luck with that.

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Steve Benen

Follow Steve on Twitter @stevebenen. Steve Benen is a producer at MSNBC's The Rachel Maddow Show. He was the principal contributor to the Washington Monthly's Political Animal blog from August 2008 until January 2012.