QUOTE OF THE DAY…. The British Daily Mail ran a report yesterday with the headline, “Could we be in for 30 years of global COOLING?” The piece told readers, “According to the U.S. National Snow and Ice Data Centre in Colorado, the warming of the Earth since 1900 is due to natural oceanic cycles, and not man-made greenhouse gases.”

It led Fox News to report, “30 Years of Global Cooling Are Coming, Leading Scientist Says.”

There are, of course, two small problems. First, the National Snow and Ice Data Center said no such thing. The director of the NSIDC said, “This is completely false. NSIDC has never made such a statement and we were never contacted by anyone from the Daily Mail.”

Second, the Fox News report cites the research of IPCC scientist Mojib Latif, one of the world’s leading climate modelers. The story completely mischaracterizes his work, and gets the story largely backwards.

Latif told Dr. Joseph Romm:

“I don’t know what to do. They just make these things up.”

Yes, they do. And as long as there are news consumers who prefer the alternative universe these outlets provide, they’ll keep making these things up.

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Follow Steve on Twitter @stevebenen. Steve Benen is a producer at MSNBC's The Rachel Maddow Show. He was the principal contributor to the Washington Monthly's Political Animal blog from August 2008 until January 2012.