CHICKENS FOR CHECKUPS…. This week, Sue Lowden (R), the leading Republican Senate candidate in Nevada, reiterated her odd beliefs about the health care system. “I’m telling you that this works,” she explained. “You know, before we all started having health care, in the olden days, our grandparents, they would bring a chicken to the doctor…. Doctors are very sympathetic people. I’m not backing down from that system.”

Greg Sargent reports that the DSCC is launching a new website today — called “Chickens for Checkups” — lampooning the conservative Republican candidate for her ridiculous approach to health policy.

There’s little downside in putting up a quick and dirty Website on this kind of stuff, since it doesn’t cost much of anything. Dems want to turn Lowden’s chicken chatter into a symbol of GOP unwillingness to embrace real solutions to people’s problems. There’s a lot of whacky stuff out there, so it’s never easy to predict what can break though into the national cable conversation, but Dems are hoping this one has national viral potential and even a shot at getting cable coverage.

I can never guess correctly what’ll become a big story — why so much of the media is leaving John Ensign alone is still a mystery to me — but Lowden the Laughingstock seems like it has legs (or wings, as the case may be).

High-profile candidates for statewide office just don’t offer their opponents this kind of opportunity very often. With Nevada’s leading GOP candidate describing a livestock-for-care dynamic, Democrats have been handed an even more delightful gift than the RNC spending donor money at a bondage-themed nightclub.

I still think there’s a potential for national significance, too, if other Republican officials and candidates are asked whether they agree with Sue Lowden’s “bring a chicken to the doctor” health care plan.

Either way, though, Dems aren’t hesitating to pounce on this one.

Steve Benen

Follow Steve on Twitter @stevebenen. Steve Benen is a producer at MSNBC's The Rachel Maddow Show. He was the principal contributor to the Washington Monthly's Political Animal blog from August 2008 until January 2012.