GLENN BECK TRASHES MOTHER’S DAY…. Brian Frederick characterized it as one of “the worst on-air endorsements in the history of radio.” That sounds about right.

If you listen to talk radio, you know that hosts will frequently incorporate on-air advertising as part of the program — before commercial breaks, hosts will read a script, endorsing whatever the advertiser wants. Today, Glenn Beck was supposed to read a Mother’s Day ad from the Vermont Teddy Bear Co. It didn’t go well.

“Our sponsor this half hour is the Vermont Teddy Bear Co. Vermont Teddy Bear is getting ready for Mother’s Day weekend. Can you believe Mother’s Day week — by the way, Sarah and I were talking on Saturday and she didn’t believe me, or it was on Friday, and she didn’t believe me. And I said, ‘Mother’s Day, it’s a scam. It’s a big business scam.’ And I said, ‘I bet it was started by Woodrow Wilson. Look it up, Sarah.’ And she didn’t. I said, ‘Look it up.’ She’s like, ‘No, I’m not going to look it up.’ I said, ‘Look it up, I’ll bet you, I’ll bet you.’

“Mother’s Day? Started 1914. Woodrow Wilson. Hate that guy. Love my mom. Hate the holiday. Now, you could go to Hallmark because Hallmark and Woodrow Wilson would like you to do that. But there’s something new from Vermont Teddy Bear. Three handmade teddy bears in pink, green, and white. The bears are scented, each one with a different scent: strawberry, watermelon and cupcake. It’s like a bouquet of flowers, only it’s a bear bouquet for life. Call 1-800-829-BEAR or go to, Something new for mom this year to let her that you love her and you’re thinking about her. The bear bouquet. From Vermont Teddy Bear. Delivery before Mother’s Day is guaranteed. Don’t forget guys, it’s Sunday. 1-800-829-BEAR or shop online at”

A couple of things. First, annual holidays to honor mothers pre-date Woodrow Wilson.

Second, who “hates” Mother’s Day? I mean, really? Isn’t that a bit like hating churches for wanting to help the poor? Oh wait….

Dear Vermont Teddy Bear Co., now would probably be a good a good time to a) ask for a refund; and b) take your advertising dollars elsewhere.

Steve Benen

Follow Steve on Twitter @stevebenen. Steve Benen is a producer at MSNBC's The Rachel Maddow Show. He was the principal contributor to the Washington Monthly's Political Animal blog from August 2008 until January 2012.