Popularity Contest

Ivy Tech Community College, the very innovative Indiana community college that is now the second-largest community college in the United States, has a new scholarship program. According to an article in Community College Times:

Ivy Tech Community College in Indiana is using YouTube to distribute scholarships to eligible students. Students are encouraged to create a video explaining why they attend Ivy Tech. The student whose video gets the most views by Aug. 1 may be eligible for a $3,000 scholarship. The second place prize is a $2,000 scholarship and third place is a $1,000 scholarship.

Here’s one entry:

While the YouTube video is apparently very very popular for college promotion, this Ivy Tech idea is new. It’s also a little questionable.

The scholarship apparently doesn’t have anything to do with the quality of the video; it’s only the number of hits that determines who gets the scholarship.

Daniel Luzer

Daniel Luzer is the news editor at Governing Magazine and former web editor of the Washington Monthly. Find him on Twitter: @Daniel_Luzer