DGA UNVEILS ‘NEVER SURRENDER’ VIDEO…. The Democratic Governors Association hinted this morning that it was launching a new grassroots effort today, as the election-year drive grows more intense. I just didn’t expect it to be this amusing.

This video, which the DGA press release concedes is “provocative,” features a great movie montage of inspirational moments. The clip, called “Never Surrender,” includes scenes from Animal House, Network, Lord of the Rings, 300, Miracle, Cool Runnings, League of their Own, Rocky, and perhaps most amusingly, a line from Die Hard 2. “Never Surrender” will be formally unveiled at Netroots Nation 2010 in Las Vegas.

It’s all part of what the DGA’s “Fight the Right” initiative. In a press release, DGA executive director Nathan Daschle said, “This is a volatile political environment — all the more reason to rally our base. Today’s Republican party is dominated by the Tea Party-Sarah Palin fringe, which is forcing candidates further and further to the right. Governors are traditionally immune to ideological purity contests, but today’s GOP won’t accept anything short of rigid adherence to an out-of-touch dogma. All this at a time when the stakes in the 37 governors’ races this fall couldn’t be higher — they’ll affect Congressional majorities, redistricting, the 2012 Presidential race, not to mention the lives of hardworking men and women.”

If you’re interested, you might want to check out the video sooner rather than later — if any of the movie studios happen to notice the clip and raise a fuss about copyright issues, the DGA might not be able to keep “Never Surrender” up very long.

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Follow Steve on Twitter @stevebenen. Steve Benen is a producer at MSNBC's The Rachel Maddow Show. He was the principal contributor to the Washington Monthly's Political Animal blog from August 2008 until January 2012.