Northwestern’s Medill School of Journalism, like many journalism organizations, is trying to figure out what changes to make to reflect the current and future state of journalism.
After several years of talk about including more online and marketing-related coursework in the curriculum it’s now decided to make another big change. According to an article by Sammy Caiola in the Daily Northwestern:
Medill faculty members voted earlier this month in favor of changing the name of the Medill School of Journalism to “The Medill School of Journalism, Media, Integrated Marketing Communications,” professors confirmed last week.
The change, approved by a 38-5 vote, will now be sent to the Board of Trustees for approval this spring.
That’s right. Medill School of Journalism, Media, Integrated Marketing Communications[sic].
Never mind that “Integrated Marketing Communications” is some meaningless bullshit jargon, which “your teachers should be editing out,” as one alumnus wrote angrily on Twitter. Also, what about the and? Even the grammar check on my laptop thinks it should be the School of Journalism, Media, and Integrated Marketing Communications.
Branding fail.
