College Guide previously discussed the bizarre behavior of colleges that enthusiastically, though not terribly skillfully, embrace technology. There was George Washington University’s welcome email last year to about 200 students who weren’t actually admitted to the school. Then there’s the tendency of many schools to try to attract people with websites containing no information people actually want.

But sometimes it looks like colleges actually get into the creepy realm.

According to a piece by Allison Redstone in The Awl, her daughter recently took the PSATs. And so colleges started contacting her daughter. Some subject lines used in emails sent by admissions personal to Redstone’s teenage daughter:

Hey Stella, where are you going to college?

Is this you, Stella?

Do you still use this email?

I’m still trying, Stella

Don’t let this pass you by…

Sound familiar, Stella?

Special message for you

You’re one of the few, Stella

Stella, I can picture you here

Are you prepared?


YouTube video

They’ll be watching you.

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Daniel Luzer is the news editor at Governing Magazine and former web editor of the Washington Monthly. Find him on Twitter: @Daniel_Luzer