Senior Spring, a Cambridge-based production company that apparently specializes in mildly unpleasant videos (“we pride ourselves in creating content that is edgy, viral, and always creative”) has just helped Harvard students create an advertisement for class rings.

YouTube video

Um, what?

Now purchasing a class ring is always a bad idea. This is because such jewelry exists only to identify the owner as an insecure person with bad taste.

I didn’t actually think it was possible to make the class ring concept seem less attractive. But I think they’ve done it.

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Daniel Luzer is the news editor at Governing Magazine and former web editor of the Washington Monthly. Find him on Twitter: @Daniel_Luzer