Adam & Eve, a company that bills itself “America’s most trusted source for adult products” is now moving into academia.

Last week the company said it was pleased to announce its

Involvement in helping fund the Joycelyn Elders Chair in Sexual Health Education at the University of Minnesota Medical School.

This chair, the first of its kind in the nation, will be named in five years by the Program in Human Sexuality. The recipient will focus on life-long sexual education curricula, increasing the number of health care providers and health educators trained in sexual health, and expanding the scientific research in sexuality education.

The first of its kind is right.

Elders, who was forced to resign as President Clinton’s Surgeon General after making, you know, that suggestion, is a now professor of pediatrics at the University of Arkansas Medical Center.

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Daniel Luzer is the news editor at Governing Magazine and former web editor of the Washington Monthly. Find him on Twitter: @Daniel_Luzer