A coordinated push for the American Jobs Act

If there’s going to be any progress at all in Washington on economic policymaking, President Obama’s speech to Congress last week had to be the first step of many. The White House appears to realize this, and is ramping up for a sustained effort.

But if the p.r. campaign is limited to the president and his team, it won’t be enough — the party has to be equally engaged and aggressive. With that in mind, the Democratic National Committee launched a couple of new spots this morning, including this one:

The other spot, using the same excerpt from Obama’s speech, includes the tag line, “Read it. Fight for it” alongside the url to the American Jobs Act website.

While parties and party committees often release spots like these as “web videos” — meaning they’ll never actually be aired on television anywhere — these new DNC ads are actual commercials that will air. Indeed, this appears to be the biggest DNC effort so far in 20011, airing the ad in Denver, Tampa, Orlando, Des Moines, Las Vegas, Manchester, Raleigh, Charlotte, Columbus, Cleveland, Norfolk, Richmond, Roanoke, and D.C. The fact that all of these cities, except D.C., are in key 2012 battleground states is not a coincidence.

The DNC is also reportedly buying time on facebook, YouTube, Hulu, Pandora, and online outlets like the Huffington Post, running two separate ads.

This is, in other words, a major push from Democrats.

So long as Republicans continue to admit they’d rather undermine the president than help the economy, the campaign in support of the American Jobs Act may not matter, at least not in a practical/legislative sense. But the p.r. effort will at least leave very little doubt as to which side of the political divide is fighting to create jobs.