Rush Brought To You As A Public Service

Although Rush Limbaugh’s official line is that everything’s cool with his sponsorship base, and that the boycott involves only local sponsors or companies that don’t even sponsor him at all, the circumstantial evidence that he’s hurting bad continues to mount.

Here’s an AmericaBlog report (based on Media Matters data) from late yesterday (amplifying earlier reports of “dead air”) about the strange doings on his flagship radio station:

Rush Limbaugh is in trouble. Two days ago he didn’t have a single unpaid public service announcement on his flagship show on WABC in NYC. Yesterday, 56% of his ads in NYC were unpaid PSAs. Today, 90% were unpaid PSAs, and the show included three occurrences of ‘dead air’.

Nice as it is that Rush’s ravings are being accompanied by PSAs, they don’t pay the bills. And those bills are substantial, since the old bully-boy is currently under an eight-year, $400 miilion contract signed in 2008.

All’s not bleak for Rush. He is signing up a few new sponsors, most recently Twitchy.com, a new twitter feed digest launched by that paragon of decency and objectivity, Michelle Malkin.

Good to see so many public-spirited folk are filling Limbaugh’s dead air, if not the hungry maw of his budget.

Ed Kilgore

Ed Kilgore, a Monthly contributing editor, is a columnist for the Daily Intelligencer, New York magazine’s politics blog, and the managing editor for the Democratic Strategist.