Citizens of State [X], I Promise to Create [Y] Jobs!

From a hilarious Andrew Sullivan catch:

Above is a screenshot of the 15 new ads the Romney campaign is now airing in the eight core battleground states, each following an almost identical formula that hits Obama on economic issues tailored to each state. Every ad begins with a cut from Romney’s convention speech:

“This president can ask us to be patient. This president can tell us it was someone else’s fault. But this president cannot tell us that you’re better off today than when he took office.”

Then the ads pivot into state-specific claims:

“Here in [state], we’re not better off under President Obama. [list of problems Obama is implied to be responsible for].”

“Romney’s plan? [list of generic GOP solutions], create [number] new jobs for [state].”

One would think Romney would worry a bit about this playing into his already-robotic image, but apparently it’s not just an image.

Also, too, this.


Ryan Cooper

Ryan Cooper is national correspondent for the Week, and a former web editor for the Washington Monthly.