USAToday Trades Up

Last month USAToday and the Gallup Organization announced the end of their twenty-year polling partnership amongst general snickering about Gallup’s increasingly poor reputation for accuracy and suspicions the “divorce” wasn’t exactly bilateral.

If USAToday did indeed “dump” Gallup, its new polling partner is sure to deepen the depression in GallupLand: the Pew Research Center, which isn’t some flashy robo-polling operation but quite staid in its methodological habits. But unlike Gallup, Pew was near the top of the list in accuracy in both 2012 and 2008.

Looks like USAToday may have traded up.

Ed Kilgore

Ed Kilgore, a Monthly contributing editor, is a columnist for the Daily Intelligencer, New York magazine’s politics blog, and the managing editor for the Democratic Strategist.