USAToday Trades Up

Last month USAToday and the Gallup Organization announced the end of their twenty-year polling partnership amongst general snickering about Gallup’s increasingly poor reputation for accuracy and suspicions the “divorce” wasn’t exactly bilateral.

If USAToday did indeed “dump” Gallup, its new polling partner is sure to deepen the depression in GallupLand: the Pew Research Center, which isn’t some flashy robo-polling operation but quite staid in its methodological habits. But unlike Gallup, Pew was near the top of the list in accuracy in both 2012 and 2008.

Looks like USAToday may have traded up.

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Ed Kilgore

Ed Kilgore is a political columnist for New York and managing editor at the Democratic Strategist website. He was a contributing writer at the Washington Monthly from January 2012 until November 2015, and was the principal contributor to the Political Animal blog.