New Republican Robopollster

As regular poll-watchers know, the sheer volume of surveys churned out by a particular polling firm can have an impact on polling averages, and even more so on subjective impressions of public opinion. Until Public Policy Polling emerged as a Democratic national firm, the ubiquity of surveys from Rasmussen provided a not-so-subtle thumb-on-the-scales for Republicans in perceptions of opinion trends. PPP (which has a pretty strong record of accuracy) now churns out as many surveys as Raz.

So it’s worth noting that a new Republican firm relying mainly (though not entirely) on less expensive automated polling (a.k.a. robopolls) is entering the field: Vox Populi Polling, with Mary Cheney as the best-known partner. You get the sense from Alexander Burns’ description of the firm at Politico that PPP-style frequent polling is definitely in the cards for Vox Populi.

It is not clear, however, if the new firm will emulate PPP’s publication of extensive cross-tabs, which makes its products especially useful for the deeper sorts of analysis, totally aside from the horse-race numbers.

Support Nonprofit Journalism

If you enjoyed this article, consider making a donation to help us produce more like it. The Washington Monthly was founded in 1969 to tell the stories of how government really works—and how to make it work better. Fifty years later, the need for incisive analysis and new, progressive policy ideas is clearer than ever. As a nonprofit, we rely on support from readers like you.

Yes, I’ll make a donation

Ed Kilgore

Ed Kilgore, a Monthly contributing editor, is a columnist for the Daily Intelligencer, New York magazine’s politics blog, and the managing editor for the Democratic Strategist.